Building India's largest infratech platform
As a Graphic Designer, I had the opportunity to contribute to the rebranding of Arisinfra, a company dedicated to simplifying construction through the sale of building materials and machinery. My role involved creating a refreshed brand identity, including a new logo, complete stationery design, motion graphics, and animation.
Logo
How a logo is designed
A logo is a brand's smallest piece of communication. It starts as one simple idea and is refined until it stays clear and recognisable at any size, from a favicon to a hoarding.
- Shape
- A simple, distinctive form people can recognise at a glance and remember.
- Colour
- A small palette that carries the brand's personality and works across every surface.
- Typography
- A clear wordmark that reads easily and pairs well with the symbol.
- Scale
- Tested from tiny to huge, in full colour and in one colour, so it never loses clarity.
Brochure
Posters
Stationery Design
Standee Design
