Bookdu is a SaaS platform for discovering, reading, and tracking digital books.

My Role

UX - Interaction Design, Visual Design, User Flows, Rapid Prototyping

Deliverables

Component Libraries
User Interviews
High Fidelity Designs

Team

Marketers
Product Managers
Developers (Web and Mobile)

Year

2024

Problem Statement

Finding the right book to read for professionals & Students can be a frustrating experience, Friends and colleagues have to look out for things to Using multiple apps for "Reading, Audio, and Video books".
One platform for all B2B & B2C having a smooth journey experience.

Brief from Stakeholder

Till now they have a EUP (End-User-Portal) which is tracked by the tenant admin.
In order to reach more clients.
They want to build a mobile app.
Required a hybrid mobile app for EUA (End-User-Application).
Come up with a user-centric approach to the app, adding features and flows that make it.

Business Goal

One App design for B2B and B2C.
It's not only for books it should also support the Journals hierarchy.
Search should support features like "Advance Search".
Types of Recommendations.

Solution

A digital platform where all types of user's can connect, and look for their interest type products like ebooks, Audio, Video.

Easy to use holistic knowledge platform offers ebooks and audio video player reader as a service RWS and journals

Design Process

Empathize

User Interview
User Research
Competitive Analysis
Affinity Mapping

Define

Personas
Empathy Map
Journey Map

Ideate

User Flow
Card Sorting
Information Architecture

Design

Low Fidelity
High Fidelity

Test

Usability Test
Implementing Feedback

Empathize

Competitor Analysis

Landing Screen

Strength

Easy-to-identify language change.
Priority given to search bar.
Displaying promotional banner.

Weakness

No main navigation bar at the bottom or top.
Products are not visible at a glance and require scrolling.
Too much unhelpful content on the screen.

Product Detail Screen

Strength

Two cards with minimal text look good.
Complete information fits on the screen.
Clear discussion of the price range.
High importance given to call to action.
Video added for user assistance on 'How it works'.

Weakness

No mobile app feeling. Looks like a web page.
I can't go back to the previous screen.
It's more of feels more like a responsive web page.
No similar product recommendations.

Add to Cart

Strength

Show the number of products added in detail.
User can change the subscription method using the dropdown.

Weakness

Unable to remove a product from the cart.
Unable to go back to the previous screen.

Check Process

Strength

Gather Complete Information.

Weakness

No smooth checkout process. 5-step process
Not all Payment methods are available.

History

Strength

Weakness

Unable to track my purchase history.

Strength

Weakness

Landing Screen

Easy-to-identify language change.
Priority given to search bar.
Displaying promotional banner.

No main navigation bar at the bottom or top.
Products are not visible at a glance and require scrolling.
Too much unhelpful content on the screen.

Product Detail Screen

Two cards with minimal text look good.
Complete information fits on the screen.
Clear discussion of the price range.
High importance given to call to action.
Video added for user assistance on 'How it works'.

No mobile app feeling. Looks like a web page.
I can't go back to the previous screen.
It's more of feels more like a responsive web page.
No similar product recommendations.

Add to Cart

Show the number of products added in detail.
User can change the subscription method using the dropdown.

Unable to remove a product from the cart.
Unable to go back to the previous screen.

Check Process

Gather Complete Information.

No smooth checkout process. 5-step process
Not all Payment methods are available.

History

Unable to track my purchase history.

User Interview: Qualitative Interview

I conducted a survey where I asked potential users via a questionnaire about the challenges they face with book apps. The questions are as follows:

Question

What's your age?
What's your gender?
What do you do for a living?
Do you read books or listen to audio books?
What type of books do you read?
How frequently do you read or listen to a book?
Do you prefer reading online or offline?
How often do you purchase a book or journal?
From where would you like to purchase a book or journal?
How would you feel about reading books online?
How would you feel about that app, features and UI?

Common answers

18 to 64
Both
Students, Professors, Doctors, Nurses, Technicians, Doctorates, Researchers
Depends on book
Education, Research, Knowledge, Novels, Self Learning
Daily, weekly twice, monthly 8 days.
Mostly online, walk to the library to read offline.
Monthly 1, 2, every 6 months, read article every day.
Online stores, apps, yearly subscription from the publisher.
Online books are more easy access and ready to read.
Only a few of the apps have required features, for every product type need to download different types of apps.

Survey & interview results

Users don't seem to care much about setting goals or personal reading stats.
Users care more about keeping track of books they want to read.
Users are interested in what their friends and family are reading.
New books are primarily discovered by looking at and hearing about them.
Users especially like recommendations from people they trust, even more so from people they know personally.
Users prefer reviews from trusted sources, such as news sites, blogs, or book critics, rather than from random people.
Useful, accurate recommendations are helpful because they filter through the overwhelming number of books available.

Define

Empathy Mapping

Journey Mapping

Scenario: Most book readers are transformed to digital. Search for the best app with a good user experience and necessary features which gives them a good reading experience and a smooth exit process.